Online appendix 1 online appendix for: stretch goals and the distribution of organizational performance table of contents a1 additional description of the people express simulation microworld. In 1981, people express airlines was launched and a business legend took off by 1986 it was the fifth largest airline in the us with a $1 billion annual revenue its innovative management style and structure were praised as the wave of the future and companies worldwide rushed to imitate. A brief and incomplete history of was the people express management flight simulator created by john but there were many other games created for the microworld.
By professor john sterman, mit in april 1981, people express airlines was launched - and a business phenomenon took off by the beginning of 1986, people express had grown to be the fifth largest airline in the united states, and had revenues of about $1 billion per year. People express 1 kevin tame dan morgan tyler christensen people express simulation the overall strategy employed in this simulation was to maintain growth across the 10 year period and do it in a way that was aggressive and sustainable beyond the simulated time. In 1981, people express airlines was launched and a business legend took off by 1986 it was the fifth largest airline in the us with a $1 billion annual revenue its innovative management style and structure were more.
However, people often have difficulty understanding the dynamics of microworld simulations, and learning and performance on microworlds typically plateau far below even simple behavioral benchmarks. I the people express microworld i1 introduction our increasingly interconnected and dynamic world challenges managers to find new ways to understand and control change. Typical screen from the people express management flight simulator (sterman, 1988) ak graham et al / model-supported case studies for management education 157 sion of proposed strategies the teams are en- couraged to experiment systematically rather than always trying to maximize performance. Get the latest world news and international news from expresscouk breaking us, europe, china and african news express home of the daily and sunday express.
The people express microworld business simulation served as the experimental task due to its complex nature it is an interactive, computer-based management simulation of an airline company operating in a competitive market (sterman, 1988 . The people express microworld people enter the teaching profession for various reasons, of course we feel we have the capacity as teachers to both express and extend a vision of the way how well does this microworld equip young people for life in the greater world. Microworlds what is a microworld business simulators are becoming increasingly popular in management education many mba programs including the harvard mba and the london business school mba kick off with a module designed around such a simulator, in the lbs's case the people's express (sterman, 1988.
General disclaimer prices are subject to change without notice prices in stores may vary some prices are for mail order only not responsible for changes in manufacturer specifications. People express - business simulation for teaching system dynamics experience the complexity of strategy and decision-making. • the microworld: the heart of the simulator is a microworld or simulation model of people express and its environment market and customer base for example in reality.
Free people, a specialty women's clothing brand, is the destination for bohemian fashion that features the latest trends and vintage collections for women who live free through fashion, art, music, and travel. Latest news, showbiz, sport, comment, lifestyle, city, video and pictures from the daily express and sunday express newspapers and expresscouk. The microworld represents the structure of people express, including the fleet, human resources, financial system, market and customer base, competition, and so on the microworld consists of a model of each of these components, and will generate dynamics over time as you make decisions.